Mercy One

As Mercy One looked to expand their exceptional services to a new region in western Iowa, they turned to Model Farm to ensure a successful go-to-market strategy. In our collaboration, we conducted a thorough competitive analysis, focusing on website traffic, social media use, and marketing collateral.

After interviewing Mercy West’s marketing team and staff, coupled with a deep dive into website analytics, we identified several competitive entities and reviewed marketing efforts to gather valuable insights.

The result? A comprehensive competitive analysis, an executive summary, and a detailed presentation of findings. These deliverables provided Mercy West with the strategic insights needed to improve their market approach in western Iowa.